FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new FUJIFILM X100T premium compact digital camera. Equipped with the world’s first electronic rangefinder, an APS-C size X-Trans CMOS II sensor, high-speed EXR Processor II image processing engine and a FUJINON 23mm F2 lens, the X100T delivers unsurpassed image quality thanks to advanced color reproduction technology and the new unique Classic Chrome film simulation mode.

In March 2011, Fujifilm released the X100, opening up a new market for premium compact cameras. In February 2012, the second generation X100S was released, complete with a newly developed sensor, processer, and an advanced Hybrid Viewfinder. Now, the X100T marks the ultimate evolution as the third generation of the X100 Series, reflecting the feedback from customers for each and every part, including image quality, viewfinder and operability. The X100T is available in both black and silver versions and includes three key changes:

1. World’s first Advanced Hybrid Viewfinder, complete with Electronic Rangefinder
   The X100T’s optical viewfinder can simultaneously display the focus area by using the built-in ND filter. Users simply need to turn the camera’s focusing ring for a mechanical rangefinder-style view. Additionally, Focus Peaking and Digital Split Image modes can be selected and the magnification of the focused area can be changed.
   With the optical viewfinder, Real-time Parallax Correction has also been added to ensure more accurate framing. Parallax error, which occurs during close-up shooting, is automatically corrected in real time so users no longer having to reframe after focusing.
   In addition, reduced display time lag, automatic brightness control, and enhanced Live View setting have been added to the electronic viewfinder providing a more comfortable shooting experience.
2. Increased operability with the 1/3 stop aperture ring, command dial, 4-way controller, and seven Fn buttons
   Until now, setting the aperture in 1/3 steps needed to be done using the command lever. Now, it is done using the aperture ring. Also, the command lever has been changed to a command dial, and with the addition of a four-way controller, operability has been dramatically improved. The X100T is also equipped with seven Fn buttons, each one of which is customizable, while the rear LCD hasbeen ungraded to 1.04M-dot 3-inch monitor, greatly improving visibility.
3. New Classic Chrome film simulation mode, developed through 80 years of photographic experience
   Fujifilm’s unique Film Simulation modes that mimic the effects of photographic films help users to reproduce warm skin tones, bright blue skies and rich green trees. Classic Chrome, which delivers muted tones and deep colors, has been added to the existing selection.